IBM Dynamic Pricing integration

Dynamic Pricing is a cloud-based pricing system that analyzes real-time market data to provide suggestions on how merchandisers can react to competitor pricing and shifts in market conditions. Data can be fed to Dynamic Pricing from multiple sources, including WebSphere Commerce. We can configure WebSphere Commerce to export pricing data to Dynamic Pricing for pricing analysis and adjustment. The adjusted pricing data can then be imported from Dynamic Pricing to WebSphere Commerce, so the prices can be propagated to your live store front.

Overview

Dynamic Pricing helps business users quickly respond to changes in competitive prices, product demand, and market conditions by analyzing web data, such as page views and cart abandonment rates, and the latest competitive pricing information. This solution uses pricing intelligence to recommend the most appropriate pricing action based on current business strategies. We can integrate Dynamic Pricing and WebSphere Commerce by configuring scheduled jobs in WebSphere Commerce to push and pull pricing data from Dynamic Pricing. The scheduled jobs can be configured to run at frequent intervals to ensure that your product pricing stays current and competitive.

Note: This integration is configured against one Master Catalog.

Benefits

• Analyze and adjust product pricing with minimal effort.

• Ensure that the store prices are always managed and optimized based on the pricing strategy for the store.

• Schedule jobs to automatically push and pull pricing data between WebSphere Commerce and Dynamic Pricing.

• Exporting pricing data from WebSphere Commerce to Dynamic Pricing
  We can configure a scheduled job to export product data and pricing data from WebSphere Commerce to Dynamic Pricing. After the pricing data is exported to Dynamic Pricing, merchandisers can use Dynamic Pricing to analyze this data in relation to defined business strategies. Dynamic Pricing makes real time pricing recommendations based on competitor pricing and market activity.

• Importing pricing data from Dynamic Pricing to WebSphere Commerce
  Set up an SFTP transport and scheduled job to import the latest pricing data from Dynamic Pricing to WebSphere Commerce.