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11.7.11 Reports: Store Activity Report
This section demonstrates how to generate a Store Activity report for the store.
The Store Activity report summarizes the key activities of the store such as orders, customer visits, and total sales. It is used as a snapshot of store operations and performance.
| 1.
| From the Reports menu, select Operational Reports.
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| 2.
| Click the Store Activity Report link to open the Store Activity Report page.
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| 3.
| Enter the following details:
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Start date: Enter the date to start reporting.
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End date: Enter the date to end reporting.
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Currency: Select a currency for monetary values.
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| 4.
| Click OK. This opens the Store Activity Report content page.
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The Store Activity Report content page displays the following information:
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The report criteria used to generate the report.
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The date and time the report was generated.
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A summary of store activity...
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Total Orders: total number of orders placed with the store in the selected time period.
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Gross Sales: total sales revenue resulting from orders placed with the store (including all adjustments, shipping, and tax charges) in the selected time period.
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Total Pages Viewed: total number of store pages viewed in the selected time period. This value might be affected by database maintenance.
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Total unique visitors that came to the site: total number of unique customers who placed orders with the store in the selected time period. This value might be affected by database maintenance, or if a user logged in multiple times using the same browser.
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Total visits to the site: total number of times the store was visited in the selected time period. This value might be affected by database maintenance, or if a user logged in multiple times using the same browser.
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Total Orders Shipped: total number of shipped orders that were placed with the store in the selected time period.
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Total Orders in Pending State: total number of orders that were placed with the store in the selected time period and are waiting for the payment to be authorized.
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Total orders being reviewed: total number of orders that were placed with the store in the selected time period and are currently under review.
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Total orders affected by low inventory: total number of orders that were placed with the store that could not be completed due to low inventory levels.
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Total orders requiring payment authorization review: total number of orders that are unable to be completed because of problems with payment authorization, with a last update time stamp that falls within the selected time period.
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Total cancelled orders: total number of orders that were cancelled, with a last update time stamp that falls within the selected time period.
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Total shopping carts created: total number of orders that have a status of Pending that were last updated in the selected time period.
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Total number of categories in the store's catalog: total number of categories in the store's catalog. This does not include categories that have not been marked for deletion.
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Total number of categories viewed on the site: total number of categories viewed in the selected time period. This value might be affected by database maintenance.
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Total number of products in the store's catalog: the total number of SKUs in the store's catalog. This does not include SKUs that have been marked for deletion.
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Total number of products viewed on the site: total number of products viewed in the selected time period. This value might be affected by database maintenance.
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| 5.
| To print the report, click Print.
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