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10.4.5 Marketing: PromotionsPromotions enable you to offer customers incentives to purchase. WebSphere Commerce supports numerous types such as price promotions, including simple discounts, and merchandise specials such as gifts with purchase, and buy one get one; service promotions, such as reduced shipping costs; and coupon promotions that mimic paper coupons you might find in the local newspaper. Promotions are created and managed using the Promotions tool in the WebSphere Commerce Accelerator. After they are created, they must be deployed to the production server to be available to customers. Promotions can be associated with the marketing campaigns so that they are factored into any statistics gathered for the campaign to which the promotion belongs. Additionally, you can assign a promotion code to the promotion. For more information about promotions, search for "promotions" in the WebSphere Commerce Information Center. |
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