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10.4.3 Marketing: CampaignsCampaigns serve to organize the marketing efforts. Campaigns are typically created by either a Marketing Manager or a merchant. They are often associated with a certain set of objectives. For instance, a "Back to School" campaign may have an objective of increasing sales of children's clothes during the campaign. Within WebSphere Commerce, campaigns contain any number of campaign activities, which are classified as either e-mail activities or Web activities. Web activities generate targeted content for the customers when defined conditions are evaluated to be true. E-mail activities deliver merchandising messages to customers. The result is that a campaign is the high-level marketing element that organizes the activities. |
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