Develop > Presentation layer > Customize marketing > Marketing customization: Management Center


Customize the Marketing tool to display catalog entry recommendations from an external system

Marketing managers can boost sales by displaying relevant catalog entry recommendations to customers in e-Marketing Spots on store pages.

To determine which catalog entries to recommend, the site might choose to use a system external to WebSphere Commerce, such as a product recommendation engine or a data warehouse. If so, WebSphere Commerce provides an infrastructure you can customize to retrieve the recommendations from the external system and display them to customers on the storefront.

The infrastructure provided for this customization consists of:

  1. Create the task command to retrieve external recommendations
    By extending the DisplayExternalRecommendationActionTaskCmdImpl class, you can retrieve catalog entry recommendations from an external system for display on the store pages.

  2. Add support for external recommendations to the Management Center user interface
    You can expose a prebuilt user interface that allows business users to define the criteria for displaying recommendations from external systems. By default, this user interface does not display in the Management Center Marketing tool because it is commented out in the code, but you can remove the comments. You might also need to customize the user interface to meet the business requirements.


Related tasks

Customize triggers, targets, and actions

Customize the palette and template picker contents

Customize customer segments

Customize e-Marketing Spot behavior

Work with the marketing component configuration file


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