Product overview > What's new summary > New features and functionality > What's new for business users > Management Center enhancements (business user tools) > Marketing
New and enhanced marketing statistics views keep you informed
You can now view a wealth of additional statistical data about the marketing activities within the Marketing tool user interface. The statistics are updated while the activities are active, allowing you to track progress and react quickly with changes to improve results. When the activities are over, you can review the statistics to evaluate the effectiveness of the marketing strategies as input to future plans.
Here is a summary of the marketing statistical data added to the Marketing tool in v7:
- Statistics for Web and Dialog activities
- When you are viewing an active Web or Dialog activity in the Activity Builder, you can now see how many customers have reached a particular trigger, target or action in the activity since it was activated. A customer counter displays beneath each element.
- In Web activities, the e-Marketing Spot properties view now has an additional tab that displays statistics for views, clicks, and click-through rates. These statistics show you how customers are interacting with the e-Marketing Spot in the context of the activity.
- Statistics for marketing experiments
- A count of unique customers has been added to the existing Statistics tab on the properties view for marketing activities containing experiments. You can check this number to determine how many actual customers have participated in each test element in the experiment.
- Statistics for E-mail activities
- The E-mail activity properties view now has an additional tab that displays statistics related to both e-mail delivery and e-mail effectiveness.
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