Product overview > What's new summary > New features and functionality > What's new for business users > Starter stores > Starter stores general enhancements
Social Commerce
The Social Commerce feature provides social networking capabilities that enable stores, such as the Madisons starter store, to support the open sharing of information within the storefront.
For example, customers can use these social networking capabilities to create profiles, photos, ratings and reviews, and blog comments for items (such as products) that are displayed in the storefront.
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