Customer segment attributes

You can create customer segments using any of the following attributes:

Address

City

Target or exclude customers based upon the city in which they reside.

State or Province

Target or exclude customers based upon the state or province in which they reside.

Country or Region

Target or exclude customers based upon the country or region in which they reside.

ZIP or Postal Code

Target or exclude customers based upon their ZIP or Postal code. This supports string comparison, so you can target partial codes.

Phone number

Target or exclude customers based upon their telephone number. This supports string comparison, so you can target area codes, or specific exchanges.

E-mail address

Target or exclude customers based upon their e-mail address. This supports string comparison, so you can target domain names.

Demographics

Gender

Target or exclude customers based upon their gender, or specifically target those customers who have not specified.

Age

Target or exclude customers whose age falls within a specified range. Multiple ranges can be targeted by promotions or activities, and the ranges can be customized as necessary.

Annual Income

Target or exclude customers whose income falls within a specified range. Multiple ranges can be targeted by promotions or activities, and the ranges can be customized as necessary.

Marital Status

Target or exclude customers based upon their marital status, or specifically target those customers who have not specified.

Number of children

Target or exclude customers who have a number of children that falls within a specified range. Multiple ranges can be targeted by promotions or activities, and the ranges can be customized as necessary.

Household size

Target or exclude customers whose household size falls within a specified range. Multiple ranges can be targeted by promotions or activities, and the ranges can be customized as necessary.

Purchase Details

Amount spent

Target or exclude customers whose total amount spent at the store falls within a specified range. Multiple ranges can be targeted by promotions or activities, and the ranges can be customized as necessary. Note that this total only captures the amount spent on orders in the database, and may not reflect an amount spent prior to database pruning.

Number of orders

Target or exclude customers whose number of orders at the store falls within a specified range. Multiple ranges can be targeted by promotions or activities, and the ranges can be customized as necessary. Note that this total only captures the amount spent on orders in the database, and may not reflect an amount spent prior to database pruning.

Last purchase date

Target or exclude customers that made a purchase from the site on, before, or since a specified date, or number of days. For example, you can target customers who have made purchases in the last 30 days to follow-up with a coupon.

Last visit date

Target or exclude customers that have visited the site on, before, or since a specified date, or number of days. This works like the last purchase date. These can be used in combination too, such as targeting customers that haven't made a purchase in the last 60 days, but have visited the site in the last week. Those customers might be looking to make a purchase, and good candidates for an e-mail.

Registration

Registration status

Target or exclude customers based upon their registration status (registered or guest), or specifically target those customers who have not specified.

Registration date

Target or exclude customers that registered at the site on, before, or since a specified date, or number of days.

Last Registration update

Target or exclude customers that last updated their registration information on, before, or since a specified date, or number of days.

Interests

Target or exclude customers based on their specified interests.

Company

Target or exclude customers based on their specified employer.

Currency

Target or exclude customers based on their specified preferred currency.

Language

Target or exclude customers based on their specified preferred language.

Job Function

Target or exclude customers based on their specified job function, such as senior management, or professional. These job functions can be customized as necessary.

Preferred method of communication

Target or exclude customers based on their specified preferred method of communication.

Accounts

Account size

Target customers that belong to accounts with a particular size, as specified during account creation.

Account credit risk

Target customers that belong to accounts with a particular account credit risk, as specified during account creation.

Account geographical location

Target customers that belong to accounts that are based in a particular location, as specified during account creation.

Account countries or regions of operation

Target customers that belong to accounts that operate in a particular location, as specified during account creation. This is distinct from the geographical location in that an American account may operate in the US, Canada, and the UK.

Account industry

Target customers that belong to accounts that are within a particular industry, as specified during account creation.

Account business

Target customers that belong to accounts that are within a particular business, as specified during account creation. Includes options like manufacturing, wholesale, and retail.

Account sales

Target customers that belong to accounts with an amount spent that falls within a specified range. This is the total of all orders made under the contract.

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