Process: Prepare online catalog
Flow
Objective
Create and prepare the catalog for operation in the store.
Description
Businesses will need to initially create a catalog for their stores. The steps will typically include the following:
- Catalog design
- Design the catalog structure or taxonomy for which to describe and enter products in the catalog.
- Catalog load
- Load the product information either manually or using automation, into the catalog based on the defined taxonomy.
- Merchandising
- Add merchandising constructs such as associations, kits, guided sales techniques, and sales catalogs, to promote the sale of products to the customer.
- Online sales catalog
- The catalog containing product content and business logic to display products and categories to customers. This includes associating display pages and assigning prices to the products.
The Product Manager will have a plan as to which types of constructs will be used for products for maximum efficiency and will work with the Web content creators to create the display pages.
Edition
Professional, Enterprise, Express
Subprocesses
- Create master catalog
- Define display pages
- Develop kits and bundles
- Develop sales catalog
- Merchandising
- Pricing
Business artifacts
(C) Copyright IBM Corporation 1996, 2006. All Rights Reserved.