Process: Merchandising
Flow
Objective
Create merchandising constructs that enable businesses to better promote products and categories to their customers.
Description
A Product Manager must plan for methods to promote products to their customers. WebSphere Commerce supports the following merchandising concepts that may be used within JSP files:
- Static merchandising associations that allow one product or category to naturally promote other products or categories to customers. This type of merchandising includes
- Cross-sells: A generic promotional relationship between a product, SKU or category to another product, SKU or category. For example, itemX is a cross-sell to itemY as purchasers of one often purchase the other.
- Up-sells: A relationship between a product or category to a similar or like product or category which is generally more upscale in terms of price, features, quality, and so on. For example, the 15 inch monitor has an up-sell relationship to the 17 inch monitor with speakers.
- Accessories: A relationship between a product or category to a product or category viewed as complementary. For example, the flashlight has an accessory relationship to D batteries.
- Replacement: A relationship between a product meant to replace an existing product. A new product will replace one that is being discontinued.
Features
- Sequencing merchandising associations between source and target products or categories.
- Specify merchandising associations with quantities of the target.
Customization
- Extendible merchandising associations for other type of associations, such as Down-sell, Alternative, Substitute. A new type can be introduced to the database and data beans.
Edition
Enterprise, Express
Tasks
| Task | Description | Role |
|---|---|---|
| Create associations |
The Product Manager creates an association between a source product or SKU and target product or SKU, or between a source category and target category. A search for the source and target is performed and then the following associations can be specified:
The associations can be used within marketing campaign initiatives that schedule and provide content to e-Marketing Spots within JSP files. |
Product Manager |
| Select products and categories |
The Product Manager must first select the set of products or categories to promote with merchandising concepts. |
Product Manager |
Business artifacts
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