Process: Demand chain solution
Flow
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Objective
To enable manufacturers to manage relationships between their resellers and their distributors.
Description
Businesses seek e-commerce solutions that address their particular business or implementation needs. Usually, a business will match or vary only slightly from a business model. One such business model is the Demand Chain business model. This model illustrates how a business might use an e-commerce site to do the following:
- Manage relationships with its resellers and distributors
- Enable its resellers to connect to its distributors.
- Provide its resellers with the capability to create their own store for their customers
The site may sell either goods or services.
Typically, Demand Chain businesses have the following characteristics:
- They own and manage a catalog
- They manage their online relationships with their partners
- They allow resellers to request quotes from distributors on products or groups of products
- They host reseller stores, which base their catalogs on the master catalog
Typical business pains include the following:
- Helping resellers and distributors connect
- Helping resellers to easily sell more product to their customers
- Managing relationships with large numbers of partners
- Tracking reseller sales numbers
Features
- Easy to learn administration
- Closed-loop marketing
- Out-of-the-box samples
- Ability for resellers to connect to distributor sites for live quotes
Subprocesses
- Create distributor
- Customer service
- Evaluate business results
- Manage reseller stores
- Set up marketing and promotions
- Set up online catalog
- Set up resellers
- Shop at Commerce Plaza
Tasks
Task Description Role Set up hub policies Use the WebSphere Commerce Accelerator to set up the store policies for the store. Setup could involve changes to store pages, store flow, or text on the store pages.
Site Administrator
Business artifacts
- Approved reseller
- Creative content
- E-mail activity
- Live web activity
- Online catalog
- Open distributor proxy store
- Open store
- Product strategy
- Promotion
- Sales demand/forecasting plan
- Submitted shopping carts
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