Process: Create promotion
Flow
Objective
The objective of promotions is to encourage customers to make purchases in the store by offering various incentives to the right segment of customers at the right time.
Description
A promotion is an incentive offered to an individual customer or a group of customers within a time interval. The incentives may be offered by reducing prices on specific products, total purchase price, service charges, or even by giving away free gifts.
The Marketing Manager or Product Manager may offer percentage discounts (such as 10% off), fixed-amount discounts (such as $15 off), or a different discount scheme such as "buy one get one free". For example, she may offer a 20% price reduction for a specific cat food to senior citizens; or if she has too many red baseball caps in stock, she may offer a 25% discount on the caps for a limited time.
Promotion codes may be specified when creating promotions. If a promotion code is associated with a promotion, then that code must be provided by the buyer as part of the ordering flow in order to be able to qualify for the promotion represented by that code. A single code may be used in multiple promotions; in this case the promotion code is used in a manner similar to a source code which represents a set of promotions advertised through a particular media channel. Also, for any individual promotion, multiple promotion codes may be specified; this would occur, for example, if separate promotion codes are used for each media channel through which these promotions are advertised.
In addition, promotions may be targeted as coupons. A coupon is an online equivalent of a paper coupon. A coupon promotion may be set up so that customers must have a coupon assigned to them in order to redeem the promotion.
Features
Promotion types
- % or amount off item/product/category price
- % or amount off order total
- Free or reduced flat rate shipping to all items in an order that use a particular ship mode, or to each item that uses the selected ship mode.
- Free gift
- Buy n of x get % off another m of x
Metrics for promotions
- Number of products sold with the product discount
- Revenue generated by the product discount
- Revenue generated by the order discount
Customization
For more information, refer to the WebSphere Commerce Information Center.
Edition
Professional, Enterprise, Express
Tasks
| Task | Description | Role |
|---|---|---|
| Select customer segment |
Select the customer segment targeted for this activity. |
Product Manager |
| Select products |
Select products for which the standard price is being defined |
Product Manager |
| Set coupon properties |
Optionally set the relative number of days in which the coupon will expire after being issued. |
Product Manager |
| Set promotion properties |
Each promotion has a name, description, and priority. These may be set at creation time. Promotion limits may also be set to describe how a promotion should be applied when procesing an order. The limits are as follows:
In addition, an optional promotion code may be specified. When a promotion code is specified for a promotion, the business user may indicate whether or not the customer needs to enter the code in order to redeem the promotion. |
Product Manager |
| Set promotion rewards |
For product promotion, the following types may be selected:
For order promotion, the following types may be selected:
For shipping promotion, the following types may be selected:
|
Product Manager |
| Set promotion schedule |
Set effective dates, days, and times in which the promotion is valid. |
Product Manager |
Business artifacts
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