Profile
Profile is an arbitrary name (of your choice) that provides information about the Web site visitor, the date and time the visit occurs, or other circumstances or conditions.
For example, if you want to differentiate your Web visitors according to whether they are able to view confidential information, you might use two profiles: Confidential and Regular.
When you create a profile within a profiler, type an arbitrary, but descriptive name. Be as accurate as possible to avoid duplication or confusion with other profiles. When selecting a profile (for example, within a binding), you choose from a list of available profile names.
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