Personalizing your content
Personalization allows a portal
or Web site to choose which content should appear for a particular user. For
example, a site using Personalization might
show different news articles to managers than to regular employees, or different
information to valued customers.
You can define content through a number of applications, including Document Manager or Web Content Management. Personalization automatically detects
the content definition from these applications. Definitions of database or
LDAP content types can also be made through a Personalization wizard
included with Rational Application Developer V6.
Once you define the content type, attributes of the content are exposed
to the rule author. The rule author can use these attributes to make conditions
which define if and when certain content is displayed, or even if certain
actions like database updates and triggered e-mails may occur.
Benefits of Personalization
- The Personalization component
selects content for users based on information in their profiles and on business
logic. With Personalization facilities,
subject matter experts can select content that is suited to the needs and
interests of each site visitor. These Web-based tools help companies quickly
and easily leverage content that is created by business and subject matter
experts.
- Personalization classifies site
visitors into segments and then targets relevant content to each segment.
Business experts create the rules for classifying users and selecting content,
using Web-based tools.
- Personalization has built in capabilities for the Java Content Repository.
This means that personalization rules can easily be used in your Web Content Management or Document Manager solutions.
- Personalization also includes a recommendation engine that provides collaborative
filtering capabilities. Collaborative filtering uses statistical techniques
to identify groups of users with similar interests or behaviors. Inferences
can be made about what a particular user might be interested in, based on
the interests of the other members of the group.
- Campaign management tools are also included with Personalization. Campaigns are
sets of business rules that work together to accomplish a business objective.
For example, a HR manager might want to run a campaign to encourage
employees to enroll in a stock purchase plan or sign up for some other new
benefit which has just become available to employees. The HR
manager would define a set of rules that are shown to accomplish this business
objective. Campaigns have start and stop dates and times and can be email
and Web-page based. Several campaigns can run simultaneously and can be prioritized.
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Portal, Express Beta Version 6.1