Dynamic content
Dynamic content is generated when a page is rendered and is based on a set of predefined criteria such as...
- Current user,
- Metadata of the current page
Dynamic content allows us to deliver content specifically customized for the current user, or to deliver content customized for a campaign or product in the organization.
Dynamic web content
Web content can be generated at render-time using dynamic element types:
- Menus
- Displays metadata and content from content items that match the search criteria of the menu element. The search criteria of a menu can include matching...
- site areas
- authoring templates
- categories
- keywords
- Personalization element
- Stores a reference to a personalization rule or content spot generated by Portal Personalization. To use a personalization element create a personalization component.
- User name element
- Display different content for authenticated vs. anonymous users.
Targeted content and Portal Personalization
Personalization can recognize a specific user based on...
- Profile
- Previous pages viewed
Personalization then selects content appropriate for that profile. If a person has a high salary range, Personalization can be configured to retrieve information about a commercial website premium product. If an individual belongs to a particular geographic region, content specific to that region may be targeted to the individual. The page is assembled with the proper personalized information, and the user sees her personalized page.
Targeted content matches the best content with the most appropriate group using segments, which help divide the audience into meaningful groups with different interests or characteristics.
A targeted spot displays different content to different segments. We can create a target spot by defining content that is targeted to specific segments:
- Add content items to the content spot in a web content viewer.
- Add segments to each content item to display the content to the correct audience. Segments help we define the target audience. For example, define the audience by users, device class, or other attributes.
Parent Build the website