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The Portal Personalization component selects content for users, based on information in their profiles and on business rules.

Personalization can record site usage patterns by leveraging the LikeMinds recommendation engine, which identifies groups of users with similar interests or behaviors. Content can be defined using Web Content Manager. Database and LDAP content types be made through a Personalization wizard included with IBM Rational Application Developer.

Attributes of the content are used to make rule conditions that determine if the content is displayed, or if actions like database updates and emails are triggered.

Campaigns are sets of business rules that work together. For example, a campaign for health care enrollment, with start and stop dates, and email triggers.

Parent: Web content
Develop a personalized portlet