Actions
Actions use simple evaluation statements to select content to use or display, or to set information. Basic arithmetic calculations (addition, subtraction, multiplication, division) that follow order of operations can be used on either side of the evaluation; parentheses are not supported. Actions can be combined with profilers into bindings.
Profilers
Profilers are typically used to categorize an individual (usually the current site visitor) according to his or her user properties.
Bindings
Bindings combine actions and profilers to specify actions to perform when defined conditions are encountered. Returned content can be sorted or filtered prior to display or use. Actions can be set to be performed by always, exclude, and otherwise blocks. In addition, the total number of items used can be limited.
Recommend Content
You use Recommend Content rules (also referred to as recommendation rules) to recommend content to Web site visitors. Recommendation rules, powered by LikeMinds, recommend content based on users' past interactions with Web site.
Visibility Rules
Visibility rules determine what a user will see, or what has been targeted towards a user. Visibility rules can be assigned to pages and portlets and will be triggered automatically by the portal as needed.
Rule elements
Learn about the options in the rule editor for the different types of rules.
Email
View the prerequisites for creating an email action or promotion within the Personalization workspace.
Email administration
View the steps you need to complete before run time server can send personalized email.