Manage content
Personalization
Personalization includes two technologies to dynamically tailor content to meet the needs of different users and groups...
- rules-based filtering to display selected content to targeted users
- matching techniques that extract visitor behavior and tailor the content within individual portlets
This technology creates a customized user experience for improved employee productivity and more effective consumer messaging.
To augment the personalization features, Personalization provides...
- Attribute Based Administration
Customize the layout of a page for individual users by using rules to show or hide pages or portlets based on dynamic characteristics determined at runtime.
- Visibility Rules
Determine what a user will see, or what has been targeted towards a user. Used to further tailor content to targeted users by determining what pages and portlets are available.
Web Content Management
Use WCM to manage Web content for sites...
- internet
- intranet
- extranet
- portal
You also use WCM to present Web content to users in a portlet or Web site, including content generated by Personalization.
You create the design of Web pages separately from the content of Web pages allowing different users with different skills to work independently. The structure of your Web site, and the links between the pages in a site, are automatically generated by WCM based on the profile of each content item. You use the access control and workflow features of WCM to control the creation and approval process of Web content.