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Design architecture

The design architecture describes what the website will look like, and what components will be needed to build the site. We need to define presentation templates, components, and themes.


Themes and style-sheets

You list the themes, style-sheets and styles in the design architecture. These designs can be based on the styles developed for the prototype website.


Page wireframes

Page wireframes can be used to describe the basic structure of each page-type in the site and the elements used on each page.


Presentation templates

You list each presentation template required for the website plus its HTML in the design architecture. The HTML you developed for the prototype website can be used as the basis for the HTML in the design document. The presentation template design includes:

  • The HTML design of the presentation template

  • Access settings

  • Whether a workflow is required and, if so, which one


Components and elements

Each component and element required for the website is listed in the design architecture as well as additional information such as:

  • HTML design for any required component fields

  • Parameter selections for any component parameters

  • Access settings

  • Whether a workflow is required and, if so, which one


Personalization strategies

The website designer also determines what content needs to be personalized for specific users. For example, we might want to display a personalized home page for each individual user based on the user profile. The personalization strategies documented in the design architecture will determine what rules, content spots, and campaigns need to be created when using the Personalization application.


Parent Create a design document

Related concepts:

Presentation templates
Components
Personalization