URLs

For users to find specific content in the website, we can provide friendly URLs or vanity URLs. These are short URLs that people can remember. They are shorter than full HCL WebSphere Portal URLs.

These short URLs are sometimes also called marketing URLs. We can publish them for marketing campaigns through different channels, such as email or print. This way, use them to direct customers to a specific portal page or content item. Interested site visitors who want to view the campaign can then remember or copy the short URL and type it into the browser address field.

Deciding between vanity URLs and friendly URLs

Depending on the requirements, use vanity URLs, or friendly URLs:

• To have a short URL as an entry point to a specific portal page or content item, use a vanity URL.

• To have a friendly URL the site visitors see when the portal shows the page, use a friendly name.

• To be able to publish the page through the Web Content Manager workflow, use a vanity URL. For example, this can be useful for a marketing campaign.

• To address a specific portal page through URL generation tags or APIs, use unique name IDs.

We can create both vanity URLs and friendly URLs for the same portal page.

URL mappings

URL mappings were deprecated starting with HCL WebSphere Portal v8.5. Instead, we can now use friendly URLs or Vanity URLs as an alternative to URL mappings.

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