Task flow: Using attribute dictionary attributes in promotions

We can create promotions that use attributes from the Management Center attribute dictionary. This task flow guides you step-by-step through the process of creating and activating an attribute-based promotion and creating a web activity to advertise this promotion.

Procedure

1. Create an attribute-based promotion
   (Promotions Manager) Create a promotion that applies only to catalog entries that have certain attribute values. This option is available for promotion types that target specific catalog entries and categories.

2. Activate the promotion
   (Promotions Manager) Activate the promotion to have the promotion take effect in the store.

3. Optional: Review options for advertising promotions
   (Promotions Manager/Marketing Manager) There are a number of ways we can advertise promotions on the store pages. The option you choose depends on the redemption method for the promotion and whether we want the advertisement to do something if a customer clicks it.

4. Create a Web activity to advertise the promotion
   (Promotions Manager) We can create Web activities to advertise promotions at the store. Creating these Web activities ensures that promotional messages are seen by the right customers. Optionally, we can specify click actions for the content that advertises the promotion.


Related concepts
Attribute dictionary


Related tasks
Use the attribute dictionary
Use catalog entry attributes