Maintenance phase

Post-launch, during the maintenance phase, instrument and monitor performance indicators in the production environment to enable the team to proactively identify and address potential issues before users are affected. Priorities also include fostering communication between marketing, performance, and operation teams to be better prepared for promotional events. And using the data that is captured from production to optimize planning for future marketing and promotional activities. During the maintenance phase, a number of key activities are carried out. Here are some examples:

• Migrate tuned settings to production.

• Monitor and troubleshoot production system.

• Analyze production access logs, advise on script rework.

• Performance test initial round of post-launch fixes.

• Maintain ongoing relationship with business stakeholders to understand future plans.

It is important to be aware of potential risks that might result from not considering performance during the launch and post-launch phases. Here are a few examples:

• Bad user experiences might lead to the loss of customers.

• Capacity might be below the actual demand of the site, which results in the degradation of application performance and the user experiences.