IBM Product Recommendations and WebSphere Commerce

IBM Product Recommendations is an IBM Digital Analytics solution that we can subscribe to that automatically generates personalized product recommendations on the storefront. The recommendations are based on the browsing, shopping, and purchasing behavior of individual customers. If the site is integrated with IBM Digital Analytics, we can display recommendations from IBM Product Recommendations on the store pages. Figure 1. Example of IBM Product Recommendations on a store page

To support IBM Product Recommendations, WebSphere Commerce provides the following capabilities:

• Starter stores that support the display of recommendations from IBM Product Recommendations by using either specialized e-Marketing Spots or Commerce Composer widgets.

• A web activity that marketing managers can run in the e-Marketing Spots or Commerce Composer widgets to retrieve recommendations from IBM Digital Analytics.

• A utility to extract catalog data in the format that IBM Digital Analytics requires to support dynamic recommendations.

• A scheduled job to automatically import flat file recommendations from IBM Digital Analytics to WebSphere Commerce.

• A parameter to tag product URLs to track the performance of the recommendations from IBM Product Recommendations in IBM Digital Analytics.

To install and enable IBM Product Recommendations, see Task flow: Enabling IBM Product Recommendations features

Related concepts
Data extraction utility for dynamic recommendations in IBM Product Recommendations
IBM Product Recommendations in the Aurora starter store
Web activity action: Display IBM Product Recommendations

Related reference
Tracking IBM Product Recommendations for IBM Digital Analytics