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10.4.7 Marketing: Ad CopyAd copy refers to all support material created for the campaigns. This material is typically created by writers and graphic. Ad copy must include display content, such as product pictures, graphics used in advertising, or marketing text supporting products. All awareness advertisements require ad copy to be defined in the WebSphere Commerce database prior to its use on the site. Therefore, the marketing and creative departments must communicate prior to a campaign to establish requirements. After the ad copy is defined, it can be referenced when creating campaigns and will be displayed as appropriate. This option is used to maintain information related to Ad Copy in the WebSphere Commerce database. To maintain this information:
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