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2.2.1 Customer-facing storesAn online site where users may obtain information regarding products and conduct business transactions over these products. Business transactions may include retail purchases, transactions between businesses, and transactions between a government organization and citizens or businesses. WebSphere Commerce uses the generic term store to describe the online space where all of these business transactions take place. Customer-facing stores are stores that provide a Web storefront that customers can access directly. These stores are the main components of a site. WebSphere Commerce supports the following customer-facing stores:
A store that supports commerce transactions involving products, services, or information directly between businesses and consumers.
A store that supports commerce transactions involving products, services, or information between two businesses or parties.
A site that enables its customers or partners to access products or services available from one or more partners or clients of the hub owner, through the use of other stores on the site.
A site that enables the selling organization to provide unique storefronts for different enterprise customers or showcase a number of branded storefronts. Creation and management of the Extended Sites is through the hub in Commerce Accelerator. These Extended Sites may share much of the data, such as master catalog and list prices, and presentation information. An extended site store can be a B2B direct or consumer direct store.
For direct sales (whether consumer direct or B2B direct) stores or hub sites, create storefront assets, business logic, and store data for each store. These assets can be created traditionally, by creating the assets for that store only, or by creating the assets to be used by other stores. This is done by creating the storefront and business logic assets either in an asset store or as data that can be used across stores. You may also want to use assets from other stores to create portions of the direct sales (whether consumer direct or B2B direct) stores or hub sites. In the samples provided with WebSphere Commerce, the majority of the Extended Sites are created by sharing assets from existing asset stores. For example, rather than creating the storefront or catalog assets for each store, you use the storefront and, depending on the business, the catalog from another store. To facilitate creating stores, WebSphere Commerce uses asset stores. |
 ibm.com/redbooks |