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2.1 Business modelsA business model, in WebSphere Commerce, provides a sample commerce solution that includes an organization structure, default user roles and access control policies, one or more starter stores, administration tools, and business processes that demonstrate best practices. A business model can be customized to support changing business requirements and scenarios. WebSphere Commerce provides the architectural infrastructure to create online businesses that fit into one of the following business models:
An additional business model supported by the WebSphere Commerce Business Edition is hosting. Hosting, like Extended Sites, supports either consumer direct or B2B direct stores out-of-the-box. Hosting is a unique business model in that the operator of the site is not the operator of the stores. Stores are operated by third-party store owners who subscribe to the hosting service. |
Consumer direct (B2C)
 ibm.com/redbooks |