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E-mail activity templates
E-mail activity templates define the structure and content of an e-mail activity.
E-mail activity templates serve as an outline upon which dynamic content is applied when e-mail is rendered by the server and it is time to deliver the e-mail activity. For example, you can create a generic e-mail that includes an eSpot. The logic defined in the eSpot is evaluated when the e-mail is created. This results in content that can be different depending on the customer segment to which the customer belongs.
For example, the eSpot might display an image which is specific to a particular customer segment. Other elements that can be defined in general, and then rendered at the time the e-mail is being created include the individual addresses of the target customer segment, the subject, the reply-to e-mail address, and finally the body of the e-mail. Any of these pieces of information can be changed dynamically according to the business needs.
- Create an e-mail template
Use the E-mail Templates page to create e-mail templates.
- Preview an e-mail activity template
Use the E-mail Template preview to preview e-mail activity templates.
- Changing or deleting an e-mail template
Use the E-mail Templates to work with e-mail templates.
- Duplicate an e-mail template
Use the E-mail Templates to copy existing e-mail templates.
Related concepts
Related tasks
Register a custom e-mail activity template
Develop the content of a custom e-mail template JSP file