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Consumer direct information model

Consumer direct one of the predefined business models in WebSphere Commerce, supports commerce transactions involving products, services, or information between businesses and consumers. Consumers typically purchase goods or services directly from a business in a consumer direct scenario.

Root organization

All organizations in the business become descendents of the root organization. The site administrators who maintain the online site, are owned by the root.

Default organization

All of the business' customers are owned by the default organization, which is a child of the Root organization.

Seller organization container

A Seller organization container holds any number of seller organizations. By having stores under different seller organizations, you have more flexibility in terms of access control for customers as well as administrators.

Seller organization

A seller organization is created to own all the stores (Retailer) and the administrators who maintain the store. The administrators who maintain the store's functions (for example customer service representatives, catalog and product managers) are termed Seller administrators and are owned directly by the Seller organization.

Customer facing store

The storefront from which customers shop.


Related concepts

Business models
Consumer direct business model
Consumer direct access control structure
Consumer direct organization structure
Customer-facing stores


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