Develop > Presentation layer


Customize promotions

Customize promotions can involve the customization of the promotion business user tools and the underlying promotion engine, which features a clean architecture supporting rich functionality, as well as a wide array of customization possibilities.

How you approach promotions customization depends on the business tool you use to manage promotions.


Related concepts

Promotion organization

Promotion lifecycle

XMLizable interface and component model

Black box view of the promotion engine's architecture

Promotion engine components

Promotion anatomy

Raise customer awareness of promotions


Related tasks

Overview of creating a new promotion type using existing promotion elements

Store custom promotion XML in the database

Related reference

Customization scenarios


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