Glossary > R reference price The price that buyers use to compare the offered price of a product or service. The reference price may be a price in a buyer's memory, or it may be the price of an alternative product + Search Tips | Advanced Search
Glossary > R
The price that buyers use to compare the offered price of a product or service. The reference price may be a price in a buyer's memory, or it may be the price of an alternative product
Search Tips | Advanced Search