Product overview > What's new summary > New features and functionality > What's new for business users > Starter stores > Starter stores general enhancements
Subscribe to categories in the Madisons starter store
The Madisons starter store includes support for category subscriptions, enabling customers to subscribe to categories and subcategories that interest them.
The option to subscribe to a category can be enabled in the left sidebar of Madisons starter store category pages using its change flow option. It is displayed using an e-Marketing Spot. When subscribed, the customer receives an e-mail when the category contains product updates. Customers can unsubscribe by navigating to the subscribed category page, where the e-Marketing Spot displays a link to unsubscribe.
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