Product overview > What's new summary > New features and functionality > What's new for business users > Starter stores > Starter stores general enhancements
Digital wallets improve customer loyalty and conversion ratios
A digital wallet is a container for coupons.
Typically, customers redeem or remove digital coupons from their digital wallet in the storefront before checking out. Digital wallets contain references to coupon definitions stored for promotions.
WebSphere Commerce starter stores can take advantage of the advanced digital wallet functionality. For example, the Madisons starter store displays a customer's coupon details in the storefront by default using the My Account: My coupons page.
The key features and benefits of the digital wallet functionality include:
- Improve customer loyalty and conversion ratio
- Seamlessly manage coupons across channels
- Attract new customers with coupon campaigns
- Ability to store digital coupons in online coupon wallet
- Import / export of coupon codes
- Redeem digital coupons in a web store and in a physical store using a mobile device
If the starter store has been issuing coupons to shoppers, you can migrate existing coupon data to digital wallets, so that customers can retain their coupon assets when implementing digital wallets.
Related concepts
Unique promotion codes offer new redemption method
Digital wallet
Related tasks
Migrate coupon data to digital wallets