Product overview > What's new summary > Highlights of v7
Cross-channel optimization for v7
Give customers seamless shopping experience as they traverse multiple channels...
- on-line
- in store
- through a point of sale
- kiosk
- mobile device
- contact center
Shoppers expect the same price, the same merchandise, and the same promotions and discounts across every channel, regardless of how they come into contact with the brand.
The following features have been implemented to support the cross channel optimization strategies:
- Cross-channel business processes, including:
- Buy Online/Reserve Online and Pick up/Pay in Store
- Inventory availability
- Store locator
- Websphere Commerce enables smart phones as a new customer touch point for...
- browsing online catalogs
- conducting side by side product comparisons
- receiving marketing messages
- promotions and store location information
- inventory availability
- completing transactions
Mobile device support is provided out-of-the-box, implemented as a supplement to the Madisons starter store:
- Browse the storefront using an interface that is optimized for mobile devices
- Complete a checkout flow using the store locator to pick up the items in-store
- Send SMS messages to customers for order information
- Precision marketing capabilities enable personalized marketing campaigns across direct and extended brand touch points, allowing you to follow a dialog with a customer segment or individual shopper by delivering targeted marketing messages.
Related concepts
Madisons mobile starter storeDialog activities deliver timely marketing messages beyond the store pages