Administer > Manage WebSphere Commerce features > Marketing > Marketing services
Marketing statistics for Management Center
For Management Center campaigns, activities, and experiments, statistics are gathered and stored in a series of WebSphere Commerce database tables on the production server.
Statistics for marketing activities and e-Marketing Spots
These statistics are gathered and stored in the tables automatically and do not require specific components to be enabled. In the Management Center Marketing tool, business users can view these statistics by opening the activity or e-Marketing Spot.
Database tables containing marketing statistics
Table name Type of marketing statistics DMEMSPOTSTATS This table gathers statistics for an e-Marketing Spot used in an activity. It records the number of times the server has displayed content in the e-Marketing Spot for a given activity, and number of times that a customer has clicked the content. DMELESTATS This table gathers statistics for each element in an activity flow, that is, the triggers, targets and actions. It records the number of times a customer has reached each element in a given activity.
Statistics for marketing experiments
To gather these statistics, a Site Administrator must enable two components: ExperimentEvaluationEventListener and OrderSubmissionEvent. In the Management Center Marketing tool, business users can view statistics for marketing experiments on a Statistics tab for the activity containing the experiment.
Database tables containing marketing experiment statistics
Table name Type of marketing statistics DMEXPSTATS This table gathers statistics for test elements in activities containing marketing experiments. Statistical data for each test element includes views, view orders, view revenue, clicks, click orders, and click revenue.
Frequency of statistical updates
To gather marketing statistics (excluding revenue statistics for experiments), the server uses the SaveMarketingStatistics scheduled job. By default, this job runs every 15 minutes. You can change the frequency of this job; see Schedule the SaveMarketingStatistics job.
To gather revenue statistics for experiments, the server uses the RaiseECEvent scheduled job. By default, this job runs every 5 minutes. You can change the frequency of this job; see Statistics considerations
Stage servers and statistics
Typically, statistics regarding how customers are using the site are captured on the production server. These statistics can be transferred from the production server to the development or staging server for analysis by running a series of commands, whenever the information is required. See Copy statistical data from the production server