Product Manager Information roadmap (B2B Direct) (Enterprise)
Learning objectives
The Product Manager is responsible for determining the best way to display, price, and sell products in the online store. The Product Manager traces customer purchases and suggests promotions. The Product Manager also determines suggestive selling techniques, and creates and manages auctions and bid controls.
Learn how to use the WebSphere Commerce Accelerator to perform the following tasks:
- Create and change products
- Create promotions and assign them to products
- Work with Product Advisor
Prerequisite skills
You should understand store procedures and how to use a Web browser.
Getting Started
Marketing
- List, create, change, delete, and duplicate customer segments
- View a summary of each segment
- Manage campaigns:
- List, create, change, and delete campaigns
- List, create, change, and delete campaign activities
- View campaign activity statistics
- Manage e-Marketing Spots
- Create, change, and delete e-Marketing Spots
- Schedule Web activities on e-Marketing Spots
- Deliver promotions using e-mail
- Create, change, delete awareness ads
- View a summary of each awareness ad
Products
- Manage products:
- Find and list catalog entries
- Change catalog entry types, such as products, SKUs, bundles and kits
- Find, list, create, and change merchandising associations (such as up-sells or cross-sells)
- Find and list expected inventory records
- Find and list product vendors
- Manage auctions:
- Find, list, create, change, and retract auctions
- List, create, and change auction styles
- List, create, change, and delete bid control rules
- Close the bidding for auctions
- List and withdraw bids for customers
- Manage product promotions:
- List, create, and delete promotions
- View a summary of each promotion
- Activate and deactivate promotions
- Find, list, create, and change categories
- Find and list categories
- Use Product Advisor:
- Help customers find the products they need, including exploring the catalog, comparing products, and using question and answers to narrow down shopping options
- View Product Advisor statistics
Sales
- List and find RFQs (requests for quotes)
- Create, change, and delete product personalized attributes
- Operational reports
- Work with order management reports, such as inventory management, order management, and fulfillment reports; or traffic and sales performance. These reports are generated in real time from your operational database.
- Work with and operational reports
Store
- Work with approvals
- List, find, approve, and reject approval requests
- View a summary of each approval request
- List and find approval submissions
- View a summary of each approval submission
- Participate in asynchronous collaborative business discussions in the form of workspaces using Lotus QuickPlace
- Create, change and delete return reasons
- Request and view business intelligence reports, such as account and contract management, marketing, and sales reports. Many of the business reports are generated by WebSphere Commerce Analyzer.
- Request and view operational reports, such as inventory management, order management, and fulfillment reports; or traffic and sales performance. These reports are generated in real time from your operational database.
(C) Copyright IBM Corporation 1996, 2006. All Rights Reserved.