Marketing and merchandising features in the sample catalogs
The sample catalogs demonstrate several merchandising features as follows.
- Prebuilt kit
- The apparel sample catalog contains one example of a prebuilt kit: the Women's top category page shows a Tank top and skirt set prebuilt kit.
- The hardware sample catalog contains one example of a prebuilt kit: the Power Drills subcategory page shows a Hammer drill and small angle grinder prebuilt kit.
- The housewares sample catalog contains two examples of prebuilt kits: the Tea-Party Starter Kit and the Set-the-Table Stemware Kit, both in the Tableware category.
- Bundle
- The apparel sample catalog contains a Casual pants and belt bundle on both the Men's and New arrivals top category pages.
- The hardware sample catalog shows a circular saw with electric sander bundle on the Woodworking category page.
- The housewares sample catalog contains two bundles: the Jump-Start-Your-Morning Coffee Bundle in the Kitchenware category and the Stemware Convenience Bundle in the Tableware category.
- Cross-sell
- The apparel sample catalog contains four examples of cross-sells as follows:
- Classic belt with plain front cotton pants on the top-category Men's page
- Relaxed fit 5 pocket cotton pants with classic belt on the top-category Men's page
- Tank top with classic skirt on the Women's top-category page
- Classic skirt with tank top on the Women's top-category page
- The hardware sample catalog contains an example of a cross-sell on the Power Drills category page: a cross-sell of a hammer drill with a circular saw is offered.
- The housewares sample catalog contains a number of cross-sell instances. For example:
- A Coffee and Espresso Bar is suggested to go with a Classic Blue-Fabric Roll-Arm Love Seat (in the Furniture category).
- A 5-Piece Silverware Set is suggested to go with a "Havenwood" Dinnerware Set in the Tableware category.
- An Olive Oil Gift Set is suggested to go with a Classic Frying Pan in the Kitchenware category.
- Up-sell
- The apparel sample catalog shows an up-sell on the New Arrivals page. The up-sell is Plain front cotton pants with relaxed fit 5 pocket cotton pants.
- The hardware sample catalog contains one example of an up-sell. The Power Grinder category page up-sells a Small angle grinder with drywall screwdriver.
- The housewares sample catalog contains three examples of an up-sell:
- From a Student's Desk to an Executive Six-Drawer Desk (Furniture category)
- From a 5-Piece Silverware Set to a 5-Piece Everyday Silverware Set (Tableware category)
- From a Classic Frying Pan to an Ultra-Deluxe Frying Pan (Kitchenware category)
- Accessory
- The apparel sample catalog contains one example of an accessory: Men's category page Walking shorts with sport socks is offered as an accessory.
- The hardware sample catalog contains one example of an accessory. The Woodworking saws category page offers an electric sander with the purchase of a circular saw.
- The housewares sample catalog contains ten instances of the accessory association, such as a Banker's Desk Lamp for an Executive Six-Drawer Desk and a Modern Occasional Table for a White Fabric Roll Arm Sofa.
- Replacement
- The housewares sample catalog offers a Black Swing-Arm Lamp in place of a Brass Adjustable Desk Lamp.
- e-Marketing Spot
- The apparel sample catalog shows one example of an e-Marketing Spot: a Tank top and Team shirt e-Marketing Spot is shown on the shopping cart page.
- The hardware sample catalog shows one example of an e-Marketing Spot. The Shopping cart page shows a Hammer drill and circular saw e-Marketing Spot.
- The housewares sample catalog provides an e-Marketing Spot that displays context-sensitive promotional information in the side bar of every page and an e-Marketing Spot displayed on the Shopping Cart page.
Related concepts