Product Comparison metaphor
The Product Comparison metaphor displays related products side by side, so that customers can identify the similarities and differences between them. Product Comparison metaphors can be launched directly, or from either the Product Exploration or Guided Sell metaphors, and allow the customer to compare the selected products.
A Product Comparison metaphor allows you to present information to your customers using the following features:
- Select which attributes in your search space to show to customers.
- Specify whether values should be sorted ascending or descending for each attribute that you display.
- Select the sequence in which attributes are displayed on the page.
- Configure an attribute value as a link to another page. This means that if a customer selects a particular value for an attribute, they can be taken to a product page for the only product that matches their search criteria. The target page must be specified in the JSP file.
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