Updating an element in the control activity

If your experiment has resulted in data that shows a more effective marketing message, and you want to replace the original control Web activity, you can update the control Web activity with the selected test element. To update an experiment's control element:

1. Open the WebSphere Commerce Accelerator.
2. Click Marketing > Experiments.
   A list of the currently defined experiments displays. If you do not see this menu, then your logon ID does not have the appropriate authority to perform this task. Contact your Site Administrator.
3. Select the check box to the left of the experiment for which you want update the control element.
4. Click Summary. The Experiments - Summary page displays.
5. Review the results to determine which test element has achieved the best results. Select the check box to the left of the test element with which you want to update the control element.
6. Click Update Control Activity. This launches the Web activity notebook populated with the data that describes the current control activity, but incorporates the test element selected. For example, if you are testing the target customer segment, the control activity will be updated to target the same activity as the experiment. This overwrites the original control activity.
7. Click OK to save the updated Web activity.

Related concepts

• Experiments

Related tasks

• Deleting a marketing experiment
• Changing an existing marketing experiment
• Activating or deactivating a marketing experiment
• Duplicating a control activity

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