Experiments assets
Experimentation enables Marketing Managers to run alternative Web activities concurrently with existing activities. Experiments are similar to Web activities, in that they deliver an alternative marketing message. The following diagram illustrates how experiments fit into the WebSphere Commerce Server.
- MarketingExperiment
- The MarketingExperiment Enterprise Java bean represents a single experiment. It is associated with a single StoreElement that defines the store in which it is to display. It is also associated with a TestElement that defines what is being tested. Finally, it is also associated with a ControlElement, which defines the store content against which the TestElement is being compared.
- StoreElement
- The StoreElement represents the store to which the experiment belongs.
- TestElement
- The TestElement represents the content that is being compared to the content that is already being displayed to customers.
- ControlElement
- The ControlElement represents the content against which the TestElement is being compared.
- EMarketingSpot
- The EMarketingSpot represents the location in which the experiment displays.
- WebActivity
- The WebActivity represents the Web activity that comprises the control element of the experiment.
- SpotTest
- If the experiment is an E-Marketing Spot experiment, designed to test if displaying a Web activity in a different location is more effective, it will contain a SpotTest object. This object represents the location in which to display the test element.
- ContentTest
- If the experiment is a content experiment, designed to test whether displaying different content in a Web activity is more effective, it will contain a ContentTest object. This object represents the content to display as the test element. A content experiment must be associated with either a ProductAssociation object, a Product object, a CatalogGroup object, or an AwarenessAdRecomendation object.
- ProductAssociation
- If the experiment is a content experiment, it may contain a ProductAssociation object. This object represents the product associated with the test content.
- AwarenessAdRecommendation
- If the experiment is a content experiment, it may contain an AwarenessAdRecommendation object. This object represents the awareness advertisement associated with the test content.
- SegmentTest
- If the experiment is a segment experiment, designed to test whether displaying a Web activity to a different target customer segment is more effective, it will contain a SegmentTest object. This object represents the customer segment that will see the test element.
- CustomerSegment
- If the experiment is a segment experiment, it will contain a CustomerSegment object. This object represents the target customer segment associated with the test content.
- ActivityTest
- If the experiment is a Web activity experiment, designed to test whether displaying a different Web activity is more effective, it will contain an ActivityTest object. This object represents the Web activity to display as the test element.
Related concepts
Related reference