Merchandising - differences between releases

The following chart shows the different capabilities of merchandising between editions and supported releases.

WebSphere Commerce V6

WebSphere Commerce V5.6.1

WebSphere Commerce V5.6

WebSphere Commerce V5.5

WebSphere Commerce Accelerator GUI tool available for creation of merchandise associations, and management of rules based assets

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DB2 Warehouse manager

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DB2 Intelligent miner for Data

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Packages (multiple products sold together as one SKU)

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Bundles (multiple products grouped together for easy ordering)

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Dynamically populate content on pages based on shopper characteristics (used for cross-sell, upsell, banner adds, and other dynamic content requirements)

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Campaigns

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Can be created and launched and changed immediately

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Recommend product

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Recommend categories

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One or more filters (category, product name, sku, inventory, availability date, list price)

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Marketing experiments (A / B testing)

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Statistical information is accumulated to generate reports for each experiment

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Web activities

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Suggestive selling initiatives

Collaborative filtering-based recommendations

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Awareness advertisements

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E-spots

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Ad-copy creation for e-spots

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Specified/created via GUI

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Supports image, flash and text

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File utilized can be referenced from the GUI

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Text is locale dependent

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Referenced URL in image entered via GUI

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Promotions

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Blaze Advisor rule processing

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x*

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Improved granularity in the selection of discountable products

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Order level "amount off" and "percentage off"

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Order level shipping discount (free shipping)

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Shipping Discount based on shipping method and product

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Product level "percentage off"

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Product level "amount off" for all selected items

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Product level "amount off" for each item

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Buy One, Get One:Buy X, get one free (or a discount)

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Enhanced Buy One Get One:Buy X number of product A, give Y number of product A at Z percentage or adjusted amount off

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Get free gift with purchase of A, B, or C

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Advanced scheduler for upcoming promotions

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E-coupons

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Guest and registered shoppers supported

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Coupons offered at the category level

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Coupons on individual products

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Coupons on an entire purchase

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Coupons an be offered via email

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Coupon can be redeemed via a banner ad, or my explicitly putting in a coupon name

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Email Activities (Campaigns)

Email Campaigns based on Customer Groups

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CEP2

CEP2

CEP2

Customer opt out of email supported at the store level

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CEP2

CEP2

CEP2

Multiple email templates supported

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CEP2

CEP2

CEP2

E-mail template editor

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Email templates can contain dynamic content controlled by the personalization engine via campaign activities (initiatives)

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CEP2

CEP2

CEP2

Automatic resending of bounced messages

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CEP2

CEP2

CEP2

Statistics on email campaigns and messages are collected

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CEP2

CEP2

CEP2

Extendable to allow IT Developers to add new scenarios to the discount promotion framework for use by marketing managers

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Reports

Promotion and e-mail activity BI reports

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Sales center/CSR BI/operational reports

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* Royalty version only

Related Concepts

Differences between editions and releases