Consumer direct business model

Consumer direct supports commerce transactions involving products, services, or information between businesses and consumers. Consumers typically purchase goods or services directly from a business in a consumer direct scenario.

The following diagram demonstrates a typical consumer direct business.

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In a typical consumer direct business, customers buy directly from the business, usually a retailer, as shown in this diagram. The business can be a retailer, a manufacturer who sells their goods directly to consumers through their own retail outlet, or any other business that sells goods or provides services directly to consumers. For example, a business that sells to consumers directly through a catalog would be considered a consumer direct business.

Organizations that are not traditionally considered businesses, such as governments, can sometimes implement sites based on the consumer direct business model. This occurs in such cases where governments provide goods and services directly to consumers.

 

Related Concepts

Business models
Consumer direct view of the WebSphere Commerce Accelerator
WebSphere Commerce Accelerator
Organization Administration Console

 

Related tasks

Up and running with the consumer direct store for test or demonstration purposes