Campaigns

 

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Campaigns are a means of organizing and implementing sets of personalization behavior. A useful analogy is an advertising campaign targeting specific audiences with high priority information for a specified period of time. Campaigns achieve this by allowing us to preferentially display campaign-related content in the content spots of a Web site. To accomplish such a goal, a campaign contains a set of rule-to-content spot mappings, start dates, and stop dates.

Users can create and manage campaigns through the Personalization Authoring Portlet. Campaigns are live as soon as their start date is reached and they may be published to other servers together with rules.

When a campaign is active in the run-time environment, its rule mappings take precedence over those in the Normal View. For example, a seasonal campaign might contain certain rule mappings that result in the display of special offers to a Web site visitor. A campaign can contain rule mappings for some or all of the content spots on a site.

An e-mail promotion is an e-mail message automatically sent to a defined list of recipients by an executing rule. E-mail promotions can be sent once or repeatedly on regular intervals. The body of the e-mail message is derived from a file on the server, such as a text file, an HTML file, or even a JSP containing content spots for rules. This file can be chosen from the authoring repository. The list of recipients can be derived dynamically from a rule. E-mail promotions are implemented by using a rule event to trigger an e-mail rule on a schedule.

It is possible to have multiple campaigns active simultaneously. When this happens, the priority settings of the active campaigns dictate which campaign's rule mapping will be used. The campaign with the highest priority 'wins' and its rule mappings are used. In the event that multiple active campaigns have the same priority setting, the rule mapping used for a given content spot is determined randomly according to the relative split ratios.